DIGITAL ANALYST

HELLO, MY NAME IS CARLO IORIO

📈 20+ Years Driving Leads & SEO Results for Financial Services

Montreal, Quebec | carlo@digitalanalyst.ca | 514.716.7777

MY PROFESSIONAL RESUME

Digital marketer from Montreal, Quebec with a diversified skill set in web design, web development, web management, web analytics and an advanced knowledge in digital marketing and search engine optimization techniques.

I currently work for Digital Wealth Media, a company specializing in estate planning and digital products such as last will packages. Prior to this, I spent my 20-year career at The Hughes Trustco Group Ltd., an online life insurance brokerage firm since 2000. The company and I became early adopters of internet marketing trends and internet technologies during the dot-com era. With over 20 years of experience online, I've seen the rise of SEO, PPC, Web Analytics and various tools and techniques throughout my career. Over the span of 2000 to 2010, I generated thousands of organic leads for HughesTrustco.com on term life, whole life, disability, critical illness and health insurance.

In 2010, I created and developed LifeAnnuities.com to generate annuity leads; making it an integral part of our online marketing strategy. Today, LifeAnnuities.com has been recognized as Canada's leading annuity authority, with mentions in the Globe and Mail, Financial Post, The Telegraph, Canadian MoneySaver, MoneySense and cited in academic resources such as Segregated Funds and Annuities (LLQP manual) and Personal Financial Planning, 5th Edition.

Over the next 12 years, I was responsible for the site’s end-to-end management, including development, content creation, SEO, lead generation, custom form design, traffic growth through educational articles and building client tools such as an annuity calculator.

LifeAnnuities.com was acquired by a private buyer on February 10, 2022. This concluded a successful 12-year journey of development and management.

MY SOFTWARE, SKILL SET

Generated content ideas using Adobe and Microsoft software to create, publish and manage targeted content for lead generation.

ADOBE

MICROSOFT

MY WEB MARKETING, SKILL SET

Strong grasp of web marketing tools and strategies which increased traffic, conversion rates and overall business goals.

GOOGLE

WEBSITE AUDIT

ILLUSTRATION SOFTWARE, ADVISOR TOOLS

■ Quoting Specialist Over 20 years of expertise in insurance and annuity quoting and application processing. Created quotes for life, health and annuity products using illustration software from top Canadian insurers including Canada Life, Manulife, Sun Life, Empire Life, BMO, iA Financial, RBC Insurance and more. Used Cannex and Compulife to compare options and generate illustrations. Responsible for completing and emailing application packages, verifying data and managing technical tasks tied to insurance and annuity submissions. Managed the full quoting-to-submission process.
‍

■ Illustration Software Knowledge of the following life insurance software, used to produce annuity and life insurance illustrations.

PROFESSIONAL EXPERIENCE, WHAT I'VE DONE!

■ Web Design and Development Experience in Bootstrap front-end frame work, developing responsive mobile pages on the web with clean, W3C compliant code. Knowledge in HTML, CSS, Dreamweaver, Elementor, Webflow, Shopify and WordPress. Some familiarity in back-end framework using PHP, MySQL database, phpMyAdmin to create database tables and online calculators.

■ Website Manager Recommended and implemented digital marketing tools and strategies to increase organic traffic and conversion rates. Continuously improving website user experience for better conversions. Publish and optimize website content for search engines. Manage and update WordPress themes, plugins and WP versions.
‍
■ Web Hosting Setup Registering domain names, configuring nameservers with registrar, enter hosting IP address. Setup webhosting account. Published websites to server. Experienced in configuring the web hosting server, setting up email accounts, modifying the DNS (nameserver) through cPanel/Plesk.

‍ ■ Website Setup & Tech Tools Comfortable handling the technical side of launching and managing websites. I can register domain names, connect sites to hosting, set up email accounts, upload files and use tools like cPanel and FTP. I’ve also installed basic tools like spam filters and backup plugins but I don’t manage advance security or server-level configurations.

‍ ■ Web Analytics Measuring, monitoring and reporting visitor behaviour. Experience in Google Analytics a web analytics tool that tracks and reports website traffic behaviour. Responsibilities included •Creating accounts, properties and views •Setting up filters and funnels •Setup and track Goals •Track micro and macro conversions •Marketing campaign tracking •Create measurement plan •Define key performance indicators (KPI) •Analyse qualitative and quantitative data •Segment data and provide context. Have also used Hotjar to improve websites user experience and conversion rates.

■ AI Tools & Skills Adopted AI tools early—starting with Jasper before ChatGPT was released. Gained expertise in prompt engineering to create high-quality E-E-A-T content, assist with coding tasks and research. Today, I integrate AI into day-to-day tasks to accelerate content planning and development. I use AI to structure article templates, source quotes, gather supporting data and build section-by-section outlines. However, I do not use AI to write the final articles. All content is passed to a professional copywriter to ensure it meets Google’s preference for human-written content and maintains editorial integrity, Which I strongly believe increases our chances of earning AI mentions and first-page rankings on Google.

‍

■ Landing Page Optimization Created landing pages to drive qualified traffic to achieve business goals. Developed actionable landing pages that led to micro and macro conversions. Each micro conversion led to an increase in email subscribers while the macro conversion generated online leads. The main goal to landing page optimization is to increase conversions, time spent on site reduce the bounce rate, while trying to continuously improve website user experience.
‍
■ Lead Generation Created online lead forms and calculators as strategic sales funnels to grow subscriber base and increase lead generation. Generated thousands of high-quality organic leads on term life, whole life, disability, critical illness and health insurance from 2000 to 2010 for hughestrustco.com and related microsites. From 2010 to 2022, generated high-quality organic annuity leads through SEO-driven content and strategy on LifeAnnuities.com.

■ SEO & SEM Deep technical knowledge and expertise in current SEO best practices to drive qualified traffic. Achieved hundreds of first page listings in Google, Bing and Yahoo. Optimized images and added rich snippets based on structured data. Implemented title tags, description tags, added relevant links and improved site speed. Conducted competitive analysis on keywords, rankings, backlinks and finding competitors Facebook and PPC ads. Performed comprehensive keyword research, link building, added title tags, description tags, alt tags, image titles, anchor text, Twitter Cards and Facebook Open Graph Markup.
‍
■ SEO Ethics & Integrity I’ve never engaged in black hat SEO or deceptive practices. I’ve always followed a clean, ethical approach to SEO, never using black hat tactics, keyword stuffing, shady backlinks or manipulative strategies. Every SEO campaign I’ve worked on is aligned with Google’s webmaster guidelines and built for long-term results. My focus is on delivering value, earning visitors trust and driving high-quality traffic using only search engine–approved methods.

■ Google E-E-A-T Content Strategy Created content aligned with Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness), resulting in multiple first-page search rankings. Developed high-quality landing pages, blog posts, articles, calculators, videos, infographics and downloadabl ebooks, brochures, annuity illustrations, tables and quotes tailored to user intent and expertise-driven niches (e.g., insurance, annuities, financial products). Send out highly targeted emails by segmenting email list up into smaller groups based on investment product.

■ Email Marketing Segmented investment-based lists for personalized campaigns. Increased engagement and conversions through targeted messaging.

ENDORSEMENTS FROM MEDIA, INDUSTRY LEADERS & CLIENTS

Media Mentions
LifeAnnuities.com has been featured in The Globe and Mail, Financial Post, The Telegraph, Canadian MoneySaver, MoneySense and cited in academic rescources such as Segregated Funds and Annuities (LLQP manual p.82) and Personal Financial Planning (5th Edition, p.507) as a trusted resource for Canadian annuity information.

💬 Testimonials from Industry Leaders

“From day one, Carlo built and managed the entire website and microsites that powered Hughes Trustco’s success online. For over 20 years, he led the development of every digital initiative from annuity calculators online forms to content strategies and SEO, helping to generate thousands of qualified leads and build our authority across Canada."

— Ivon T. Hughes, Founder The Hughes Trustco Group Ltd.

“I'm sincerely grateful for the suggestions to improve my web site.”

— John Beaton, Founder Beaton Insurance

“Hi Carlo, Excellent work and thank you.”

— Confidential Client, Wealth Management Sector (available upon request)

“Awesome! Showing up on Search GPT is awesome.”
“Awesome, thanks again Carlo. Great work as usual!”
“Thank you for Carlo. We appreciate everything you're doing.”
“Everything looks great, thank you again Carlo.”
“Great, thank you for the insight.”

— Confidential Client, Insurance Sector (available upon request)

💬 Testimonials From Visitors to LifeAnnuities.com

“The Lifeannuities.com web site is the best one I have found for getting approximate annuity rates, and when I requested quotations, they were provided promptly, over the phone or the next day.”

— Fernand and Thérèse V. Toronto, Ontario

"I am very, very impressed with your website and the wealth of information you share with visitors. Clearly you are indeed an authority on annuities."

— Tom Renic, Financial Security Advisor, Manitoba

PROFESSIONAL DEVELOPMENT, 82 ONLINE CERTIFICATES

2021-Present:

‍■ Become an SEO Expert: 6 courses
■ Digital Marketing Specialist: 11 courses
■ Master Digital Marketing: 25 courses
■ Social Media Marketer: 11 courses
■ Become a Social Media Specialist: 10 courses
■ View All 82 Certificates Earned

Pre-2021:

■ Before LinkedIn Learning, I built my digital marketing skills using platforms like Lynda.com, HubSpot Academy, Udemy, SEMrush Academy and Google Analytics Academy. I also learned from YouTube tutorials, eBooks, newsletters and forums. I followed top marketers like Avinash Kaushik, Neil Patel, Frank Kern and Perry Marshall, just to name a few. My digital marketing journey started in August 2000.

HIRING? LET'S TALK

Mobile: 514.716.7777
SMS: Text me now!
Email: carlo@digitalanalyst.ca
Linkedin: Connect with me
Resume: Download (PDF, 2 page)