CARLO IORIO
Montreal, Quebec
carlo@digitalanalyst.ca | 514-716-7777 | DigitalAnalyst.ca

Professional Summary
Montreal-based digital marketer with extensive experience in web design, development, analytics and SEO. Recognized for building and managing authoritative niche websites in the financial and life insurance sectors, establishing trusted online platforms that rank highly and generate consistent qualified leads.

Professional Experience
Self-Employed (Remote / Montreal, Quebec)

1. Confidential Client (Financial Sector) 
Website Manager | Jan 2023 - Present
Built and continue to manage a leading Canadian annuity website for a private financial group. Responsible for all website operations, content strategy, SEO, analytics and lead generation. Recognized by The Globe and Mail and Financial Post for industry authority.

2. Confidential Client (Insurance Sector)
Digital Content Strategist (Independent Contractor) | Jan 2023 - Present
Plan and structure high-value insurance articles following Google's E-E-A-T standards. Create the full content blueprint including research, data, tools, visuals and SEO layout that drives top search rankings and AI visibility while strengthening site authority and user experience.

3. Digital Wealth Media Inc.
Website Manager - DigitalWealthMedia.com | Feb 2022 - Present
Built and manage the company's Shopify-based website specializing in estate planning and downloadable will packages. Maintain site functionality, content updates and layout improvements in alignment with company goals and recommendations.

The Hughes Trustco Group Ltd - Montreal, Quebec
Website Manager - HughesTrustco.com | Aug 2000 - Feb 2022
Built and managed the firm's online presence, generating life and health insurance leads in the early 2000s and making Hughes Trustco one of Canada's first brokerages to generate leads online. Developed multiple product-specific microsites for term life, disability and critical-illness insurance to capture niche search traffic. Later created and launched a leading Canadian annuity information and lead-generation website, which remains a national authority in its field. The site's success led to its acquisition by a confidential financial group in 2022.




------------------------------------------------------------
END OF PAGE 1
------------------------------------------------------------

Summary of Qualifications

Digital Marketing:
SEO, SEM, Content Marketing, Keyword Research, Competitive Analysis, Schema Markup, Web Analytics, Google My Business, AI-Assisted Content Planning

Website Design and Development:
HTML, CSS, Bootstrap, Adobe Photoshop, Canva, Visual Studio Code, Elementor, Shopify, Webflow, WordPress, MySQL (basic), phpMyAdmin, cPanel, Hosting Account Management (AMP)

Website Software:
Familiar with leading SEO, analytics and optimization tools, including Ahrefs, MOZ, Screaming Frog, SEMrush, Hotjar, Google Analytics, Google Tag Manager, PageSpeed Insights and Google Search Console

AI & Automation Tools:
Experienced with Jasper, ChatGPT and other generative AI platforms for content planning, research and optimization. Skilled in prompt engineering to streamline workflows and enhance SEO-driven content.

Key Achievements & Expertise
- Created and managed LifeAnnuities.com, Canada’s leading annuity authority site that generated consistent organic leads across multiple financial products and was sold for a six-figure sum.
- Achieved first-page SEO rankings on Google, Bing and Yahoo for high-value insurance keywords, outperforming major insurers in Canada.
- Published educational content cited by The Globe and Mail, Financial Post, MoneySense and Canadian MoneySaver.
- Planned and structured E-E-A-T-based content including articles, calculators, videos and infographics distributed through email and social media channels.
- Experienced in web analytics, conversion tracking and landing-page optimization using Google Analytics, Tag Manager and SEMrush to improve user experience and lead generation.

Education
BComm, Major in Finance - Concordia University (Montreal, Quebec)
DEC, Pure and Applied Science - Dawson College (Montreal, Quebec)

Professional Development
LinkedIn Learning online training with 63 certified course completions since November 2021
Self-directed study in Google Analytics Academy and HubSpot Academy




------------------------------------------------------------
END OF PAGE 2
------------------------------------------------------------