DIGITAL ANALYST
HELLO, MY NAME IS CARLO IORIO
📈 20+ Years Driving Leads & SEO Results
for Financial Services
Montreal, Quebec | carlo@digitalanalyst.ca | 514.716.7777
Digital marketer from Montreal, Quebec with more than 20 years of
experience in website management, SEO, content strategy, web development, web analytics and lead
generation, with extensive experience in insurance and financial services.
I began my digital career with The Hughes Trustco Group Ltd., an online life insurance brokerage, in
2000. The company and I became early adopters of internet marketing trends and technologies during the
dot-com era. From 2000 to 2010, I generated thousands of organic leads for HughesTrustco.com across term
life, whole life, disability, critical illness and health insurance.
Today, I work independently in financial services, providing website management, SEO, content strategy,
web development, analytics and lead generation support.
In 2010, I created and developed LifeAnnuities.com to generate annuity leads, making it an integral part
of our online marketing strategy.
LifeAnnuities.com became Canada's
online
annuity authority, with mentions in the Globe and Mail, Financial Post, The Telegraph,
Canadian MoneySaver, MoneySense
and cited in academic resources such as Segregated Funds and Annuities (LLQP manual) and
Personal Financial Planning, 5th Edition.
Over the next 12 years, I was responsible for the site’s end-to-end management, including
development,
content creation, SEO, lead generation, custom form design, traffic growth through educational articles
and building client
tools such as an annuity calculator.
LifeAnnuities.com was acquired by a private buyer on February 10,
2022. This concluded a successful 12-year
journey of development and management.
■ Before LinkedIn Learning, I built my digital marketing skills using platforms like Lynda.com, HubSpot Academy, Udemy, SEMrush Academy and Google Analytics Academy. I also learned from YouTube tutorials, eBooks, newsletters and forums. I followed top marketers like Avinash Kaushik, Neil Patel, Frank Kern and Perry Marshall, just to name a few. My digital marketing journey started in August 2000.
